Plan:
- Objective: To promote STI checks through Google Business posts.
- Goal: Increase awareness and encourage individuals to seek STI checks.
- Scope: Target individuals within the local community.
- Stakeholders: Healthcare providers, public health organisations, local community members.
- Action Plan:
- Develop engaging and informative content about the importance of STI checks.
- Design visually appealing graphics or images to accompany the Google Business posts.
- Schedule a regular cadence of Google Business posts to maintain visibility and reach.
- Collaborate with local healthcare providers or public health organisations to provide accurate information.
- Utilise relevant keywords and tags to optimise search visibility for the posts.
- Monitor and respond to comments or inquiries generated from the Google Business posts.
- Set a target for increased engagement and click-through rates to the relevant resources.
- Define a timeline for the implementation of the plan.
Do:
- Implement the action plan as outlined in the planning phase.
- Create compelling and informative content about the importance of STI checks.
- Design visually appealing graphics or images to accompany the Google Business posts.
- Schedule regular Google Business posts to maintain visibility and reach.
- Collaborate with local healthcare providers or public health organisations to ensure accurate information.
- Incorporate relevant keywords and tags to optimise search visibility.
- Monitor and respond to comments or inquiries generated from the posts.
Study:
- Analyse the engagement metrics of the Google Business posts, including click-through rates, likes, comments, and shares.
- Evaluate the reach and visibility of the posts within the local community.
- Compare the results against the established targets and identify any trends or patterns.
- Assess the effectiveness of the content, graphics, and collaboration with healthcare providers or organisations.
- Gather feedback from the community members and stakeholders regarding their perception and understanding of STI checks.
Act:
- Based on the findings from the study phase:
- Determine whether the engagement metrics and reach have improved significantly.
- Review any feedback received from community members and stakeholders and identify areas for improvement.
- If the desired increase in engagement and awareness has been achieved, continue with the current approach.
- If the desired increase has not been achieved, revise the action plan based on the feedback and findings.
- Communicate the results and recommendations to stakeholders, including healthcare providers and public health organisations.
- Implement any necessary changes or modifications to enhance the promotion of STI checks through Google Business posts.
- Plan to review the progress periodically to monitor and adjust the strategy accordingly.