Welcome to the free online course on marketing in Australian General Practice! In a rapidly changing world, the importance of marketing has significantly grown, even in the field of General Practice. Two decades ago, the idea of marketing in Australian General Practice seemed unimaginable. However, the evolving landscape has necessitated a shift in mindset.
In this course, we will explore the transformational power of marketing in General Practice and its direct benefits to patients. Today, patients are the first beneficiaries of GP marketing, as it enables them to access the right services and make informed decisions about their healthcare.
With 90% of GP marketing now taking place online through websites and platforms like Google Business, it is crucial for General Practices to understand how to establish their visibility. How can patients find us? How can we stand out amidst local competition? And most importantly, how can we effectively communicate the exceptional services available at our GP clinic to potential patients?